Bing’s Webmaster Tools provide some great as well as necessary data for users to assist them with optimizing their website. These tools help you to understand more about your website’s traffic, issues with you website, and this tools from a search engine actually provides you with a more comprehensive view of your SEO performance. To get started using these tools you need to first visit the Bing Webmaster Tools page at:

The first step is to set up your Microsoft account if you don’t have one. Just follow the instructions to do this and then you can add your site. Simply enter the URL of your home page and then click on the ADD button. This takes you to a screen to enter a sitemap URL and some basic traffic information about your site.

You then get a little longer form to complete to add the Sitemap link and the time of day you think you get the most traffic.

After clicking the ADD button you’ll be taken to the Bing Webmaster’s dashboard page where you’ll see a thumbnail of your home page. The next step is to verify your site. To do this, click on the “Verify Now” text.

Verification Process

Bing offers three verification methods.

Option 1: Place an XML file on your web server

With this option you’ll download a file named “BingSiteAuth.xml” which will automatically have an entry keyed to your account. This file will need to be placed in the root directory of your site. Once it’s there you click the Verify button at the bottom of the page.

Option 2: Copy and paste a <meta> tag in your default webpage

With this option you’ll take the line of code provided and place it in the <head> section of the home page of your site. Once it’s there you click the Verify button at the bottom of the page.

Option 3: Add CNAME record to DNS

This option is more technical than the previous 2, but if you only have access to your hosting solution, and don’t have the ability to either modify the head of your home page or to drop files in the root of your domain, then this is the only option that will work for you.

You’ll need to add a CNAME record with the name provided to the value Please note, there are instructions on how to do this for many well-known hosting solutions.

Once this has been done, you just have to click the Verify button at the bottom of the page. If Bing Webmaster Tools is able to verify your site, you will see a green message saying that your domain is verified and your site information will begin to populate over the next couple of days. If you see a red text message stating “We weren’t able to verify your site”, review the information in the steps above and try again.